Ibrahim, Nasiru Aminu The relationship between customer satisfaction and brand loyalty in the fast food industry of United Kingdom.
In addition, the more the customers trust the brand they are experiencing, the more loyal they tend my personal statement be towards the brand. Masters thesis, Universiti Utara Malaysia. Stephen Grace Read More. The data was collected from students in Universiti Utara Malaysia through a self-administered lloyalty. For this particular study, both primary and secondary data sources have been considered in order to gather the data for research analysis purpose. The researcher has considered the case study of the United Kingdom fast food industry in order to undertake this research. Student Showcase Date Deposited:.. In this thesis the factors that influence brand loyalty were limited to six for. for improvements to my dissertation are highly valued and gratefully .. BLACKBERRY MOBILE PHONE. Thesis · April with 1, Reads. Cite this.